YouTube and its influence on users. Nowadays, anyone with a little bit of skill with technology and above all with a good idea, can manage to create a viral video. For years, the YouTube platform has wanted to financially reward users with their own channel on the platform for the success of views. This aspect has generated a new way of transmitting and disseminating information. “YouTubers” are already established in our lives and their jargon and style of production are also. Give them a like, subscribe below, click on the bell to stay informed. This has already become commonplace when we see a video on one of their channels. The formula is simple, YouTube puts advertising on the videos created by users and users receive a percentage based on the number of views. As audiovisual producers, we have already been able to experiment with this phenomenon. Together with Chicho Lorenzo, we created a video with the sole objective of making it viral, getting as many views as possible and obviously monetizing them to find out how this “YouTuber” world works. The first thing to do was to find a topic that is popular on the Internet. Chicho already had the idea, and we just had to translate it into audiovisual language. The 2-year-old boy who already knows how to ride a motorcycle, son of some friends, got more than 4 million views in just a few weeks. At the time of writing these lines, the video has gotten more than 7 million… What will be its ceiling? The truth is that the remuneration you receive is not enough to retire on, but when you exceed 5 million views of the video, the amount is not bad at all. That is why “youtubers” or those who dedicate themselves to it, have to go begging for views and likes from users to get decent figures and be able to monetize their videos. Whatever the case, in recent years, new business avenues have emerged in communication, but as with everything in life, only a few are able to get a good return.
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