{"id":2022,"date":"2020-06-01T10:22:19","date_gmt":"2020-06-01T10:22:19","guid":{"rendered":"https:\/\/www.rlmaudiovisual.com\/?p=2022"},"modified":"2020-06-01T10:59:34","modified_gmt":"2020-06-01T10:59:34","slug":"leonidas-video-marketing-strategy","status":"publish","type":"post","link":"https:\/\/rlmaudiovisual.com\/en\/leonidas-video-marketing-strategy\/","title":{"rendered":"Leonidas: video marketing strategy"},"content":{"rendered":"<p>Truffles, orangettes, pralines, gianduja\u2026 and many more! We&#039;re discovering an infinite of chocolates thanks to one of our clients: the Leonidas chocolate shop. With its stores in Palma and Manacor, Leonidas is a brand based on tradition. One of our great challenges was to give more visibility to this chocolate shop on the internet.<\/p>\n\n\n\n<p>The first step of this process was to produce our client&#039;s introduction: a corporate video of a few minutes about the chocolate shops.<\/p>\n\n\n\n<p>The second step was to develop an attractive website with an innovative design and to create an online store from scratch. The chocolates were the protagonists of a photoshoot we organized in the Leonidas shop. Now, these photos feed the Leonidas Palma and Manacor online store (product photos).<\/p>\n\n\n\n<p>The third step was to produce content for the social networks of the stores, following a video marketing strategy. 360 photographs, motion graphics and one-minute spots are some of the tools we used to increase the visibility of Leonidas on the networks.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.rlmaudiovisual.com\/wp-content\/uploads\/2020\/06\/Leonidas-1.jpg\" alt=\"\" data-id=\"2023\" data-full-url=\"https:\/\/www.rlmaudiovisual.com\/wp-content\/uploads\/2020\/06\/Leonidas-1.jpg\" data-link=\"https:\/\/www.rlmaudiovisual.com\/en\/?attachment_id=2023\" class=\"wp-image-2023\" srcset=\"https:\/\/www.rlmaudiovisual.com\/wp-content\/uploads\/2020\/06\/Leonidas-1.jpg 600w, https:\/\/www.rlmaudiovisual.com\/wp-content\/uploads\/2020\/06\/Leonidas-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.rlmaudiovisual.com\/wp-content\/uploads\/2020\/06\/Leonidas-2.jpg\" alt=\"\" data-id=\"2026\" data-full-url=\"https:\/\/www.rlmaudiovisual.com\/wp-content\/uploads\/2020\/06\/Leonidas-2.jpg\" data-link=\"https:\/\/www.rlmaudiovisual.com\/en\/?attachment_id=2026\" class=\"wp-image-2026\" srcset=\"https:\/\/www.rlmaudiovisual.com\/wp-content\/uploads\/2020\/06\/Leonidas-2.jpg 600w, https:\/\/www.rlmaudiovisual.com\/wp-content\/uploads\/2020\/06\/Leonidas-2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.rlmaudiovisual.com\/wp-content\/uploads\/2020\/06\/RLM-Leonidas-.jpg\" alt=\"\" data-id=\"2029\" data-full-url=\"https:\/\/www.rlmaudiovisual.com\/wp-content\/uploads\/2020\/06\/RLM-Leonidas-.jpg\" data-link=\"https:\/\/www.rlmaudiovisual.com\/en\/?attachment_id=2029\" class=\"wp-image-2029\" srcset=\"https:\/\/www.rlmaudiovisual.com\/wp-content\/uploads\/2020\/06\/RLM-Leonidas-.jpg 600w, https:\/\/www.rlmaudiovisual.com\/wp-content\/uploads\/2020\/06\/RLM-Leonidas--480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Truffles, orangettes, pralines, gianduja \u2026 and many more! We\u2019re discovering an infinity of chocolates thanks to one of our clients: the Leonidas chocolate shop. With its stores in Palma and Manacor, Leonidas is a brand based on tradition. One of our great challenges was to give more visibility to this chocolate shop on the internet. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,13],"tags":[],"class_list":["post-2022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-espanol-en","category-blog-ingles"],"_links":{"self":[{"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/posts\/2022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/comments?post=2022"}],"version-history":[{"count":0,"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/posts\/2022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/media\/1953"}],"wp:attachment":[{"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/media?parent=2022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/categories?post=2022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/tags?post=2022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}