{"id":1014,"date":"2020-03-19T11:00:48","date_gmt":"2020-03-19T11:00:48","guid":{"rendered":"https:\/\/www.rlmaudiovisual.com\/?p=1014"},"modified":"2020-06-01T11:25:34","modified_gmt":"2020-06-01T11:25:34","slug":"videomarketing","status":"publish","type":"post","link":"https:\/\/rlmaudiovisual.com\/en\/videomarketing\/","title":{"rendered":"Leonidas: video marketing strategy"},"content":{"rendered":"\n\n[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.0.9&#8243;][et_pb_row _builder_version=\u00bb4.0.9&#8243;][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.0.9&#8243;][et_pb_text _builder_version=\u00bb4.0.9&#8243;]<p>Trufas, orangettes, pralines, gianduja&#8230; \u00a1y muchos m\u00e1s! Estamos descubriendo una infinidad de chocolates gracias a uno de nuestros clientes: la bomboner\u00eda Leonidas. Con sus tiendas en Palma y Manacor, Leonidas es una marca de tradici\u00f3n. Uno de nuestros grandes desaf\u00edos ha sido dar m\u00e1s visibilidad a esta bomboner\u00eda en internet.<\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.0.9&#8243; min_height=\u00bb247px\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.0.9&#8243;][et_pb_text _builder_version=\u00bb4.0.9&#8243;]<p>El primer paso de este proceso ha sido producir la carta de presentaci\u00f3n de nuestro cliente: un <strong>v\u00eddeo corporativo <\/strong>de unos minutos sobre las bomboner\u00edas.<\/p>\n<p>El segundo paso en este proceso ha sido <strong>desarrollar una web<\/strong> atractiva, con un dise\u00f1o innovador y una tienda en l\u00ednea desde cero. Los bombones fueron los protagonistas de una sesi\u00f3n de fotos que organizamos en la bomboner\u00eda Leonidas. Ahora, estas fotos alimentan la tienda en l\u00ednea de Leonidas Palma y Manacor (<strong>fotos de producto<\/strong>).<\/p>\n<p>El tercer paso ha sido producir <a href=\"https:\/\/www.facebook.com\/leonidaspalmademallorca\/videos\/156480055434941\/\">contenido<\/a> para las redes sociales de las tiendas, siguiendo una <strong>estrategia de video marketing<\/strong>. Fotograf\u00edas en <strong>360<\/strong>, <strong>motion graphics <\/strong>y spots de un minuto son algunas de las herramientas que hemos usado para ampliar la visibilidad de Leonidas en las redes.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.0.9&#8243;][et_pb_image src=\u00bbhttps:\/\/www.rlmaudiovisual.com\/wp-content\/uploads\/2020\/03\/DSC00045.jpg\u00bb _builder_version=\u00bb4.0.9&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.0.9&#8243;][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.0.9&#8243;][et_pb_image src=\u00bbhttps:\/\/www.rlmaudiovisual.com\/wp-content\/uploads\/2020\/03\/DSC00025.jpg\u00bb _builder_version=\u00bb4.0.9&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.0.9&#8243;][et_pb_image src=\u00bbhttps:\/\/www.rlmaudiovisual.com\/wp-content\/uploads\/2020\/03\/DSC00051.jpg\u00bb _builder_version=\u00bb4.0.9&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"<p>Truffles, orangettes, pralines, gianduja\u2026 and many more!<\/p>","protected":false},"author":3,"featured_media":1952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-1014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-espanol"],"_links":{"self":[{"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/posts\/1014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/comments?post=1014"}],"version-history":[{"count":0,"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/posts\/1014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/media\/1952"}],"wp:attachment":[{"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/media?parent=1014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/categories?post=1014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rlmaudiovisual.com\/en\/wp-json\/wp\/v2\/tags?post=1014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}